Izibonelo Zendlela Ukuphepha Kwe-imeyili Njengesevisi Kusize Ngayo Amabhizinisi
Isingeniso
I-digital landscape igcwele izinsongo zokuvikeleka ku-inthanethi ezingapheli, ezihlasela amabhizinisi anembayo engantengantengi, ikakhulukazi ngokuxhumana nge-imeyili. Faka Amasevisi Okuphepha E-imeyili, isihlangu esesabekayo esivikela amabhizinisi ekuhlaselweni okunonya, ukuphulwa kwedatha, nokulahlekelwa kwezimali okukhubazayo. Ukusebenzisa leli thuluzi yindlela izinhlangano ezingaqinisa ngayo ukuphepha kwe-imeyili yazo, zakha inqaba engenakunqotshwa yokuxhumana okungaphazamiseki, kodwa awudingi ukuthatha izwi lami ngakho. Sizohlaziya izibonelo zezifundo zokuthi Amasevisi Okuvikela Nge-imeyili awanika kanjani amabhizinisi amandla okunqoba izinselele zokuphepha ku-inthanethi futhi akhuphule ukuphepha kwawo kwe-imeyili kube phezulu.
Kuyini Ukuphepha Kwe-imeyili
Ukuvikeleka kwe-imeyili kuhilela ukusebenzisa izinyathelo kanye nezivumelwano zokuvikela ukuxhumana kwe-imeyili nedatha ekufinyeleleni okungagunyaziwe nemisebenzi enonya. Kuhlanganisa ukuqinisekisa ubunikazi bomthumeli, ukubhala ngemfihlo okuqukethwe kwe-imeyili ukuze kugcinwe kuyimfihlo, nokuthola futhi uvimbele ubugebengu bokweba imininingwane ebucayi, uhlelo olungayilungele ikhompuyutha, nogaxekile.
Isifundo 1: John B. Sanfilippo & Son, Inc. (JBSS)
U-John B. Sanfilippo & Son, Inc. (JBSS) ungumkhiqizi ohamba phambili wokudla kwemvelo nokudla kwemvelo. Inkampani ibithola ama-imeyili amaningi obugebengu bokweba imininingwane ebucayi, futhi yayikhathazekile ngokuthi kungenzeka yini ukuthi abasebenzi bachofoze izixhumanisi ezinonya. Ngemva kokusebenzisa isisombululo se-ESaaS, i-JBSS ikwazile ukunciphisa inani lama-imeyili obugebengu bokweba imininingwane ebucayi abasebenzi bayo abawathole ngo-90%. Lokhu kusize ukuvikela inkampani ekuphulweni kwedatha nezinye izinsongo zokuphepha.
Indaba yesi-2: Ama-Quintessential Brands
I-Quintessential Brands iyinkampani ehamba phambili yeziphuzo zamazwe ngamazwe. Inkampani ibikhathazekile ngokuthi kungenzeka yini ukuthi uhlelo olungayilungele ikhompuyutha lufihlwe kuma-imeyili. Ngemva kokusebenzisa isisombululo se-ESaaS, i-Quintessential Brands ikwazile ukuvimba uhlelo olungayilungele ikhompuyutha futhi ivimbele ukulahleka kwedatha. Isixazululo siphinde sasiza inkampani ukuthi ihambisane nemithetho yemboni.
Isifundo 3: Amahhotela E-Bespoke
I-Bespoke Hotels iyiqembu lamahhotela aphambili. Inkampani ibithola ivolumu ephezulu yama-imeyili kagaxekile, futhi bekuthatha isikhathi esiningi ukuthi abasebenzi bawalungise. Ngemva kokusebenzisa isisombululo se-ESaaS, i-Bespoke Hotels ikwazile ukunciphisa umthamo wayo ogaxekile ngo-90%. Lokhu konga isikhathi nemali yenkampani, futhi kwathuthukisa nokukhiqiza kwabasebenzi.
Isiphetho
Izifundo zamacala ezethulwe lapha zibonisa ngokusobala ukuthi Izinsizakalo Zokuphepha Nge-imeyili (ESaaS) zivikela kanjani amabhizinisi ekusongelweni kwe-inthanethi. Izinkampani ezifana no-John B. Sanfilippo & Son, Quintessential Brands, kanye namahhotela e-Bespoke zithole imiphumela emangalisayo ngokusebenzisa izixazululo Zesevisi Yokuphepha Kwe-imeyili. Banciphise kakhulu ama-imeyili obugebengu bokweba imininingwane ebucayi, bavimbe uhlelo olungayilungele ikhompuyutha, futhi behlisa umthamo wogaxekile, okuphumela ekuvikelekeni kwedatha okuthuthukisiwe, ukuthobela imithetho, kanye nokukhiqiza okuthuthukisiwe. NgeziNsizakalo Zokuvikela Nge-imeyili njengokuzivikela kwazo okusebenzayo, amabhizinisi angakwazi ukuzulazula ngokuzethemba endaweni yedijithali, aqinisekise ukuxhumana kwe-imeyili okuphephile nokungaphazanyiswa kuyilapho ehlala isinyathelo esisodwa ngaphambi kwezitha ze-inthanethi.
